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Discover theSooner Private Financial Council

Reactive —> Proactive. Fog —> Radical Clarity. Fragmentation —> Orchestration. Overcomplexity —> Elegant Simplicity. Freedom in Net Worth —> Freedom in Quality of Choices.
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HumanFirst

Where What We Know About Money Meets Why You Care About Money

At Sooner Private Financial Council, we believe money is only meaningful when it aligns with what matters most to you. That’s why our planning starts—not with products or spreadsheets—but with purpose.
Founded by Eric Cooper, SPFC was born from a desire to revolutionize the way financial planning is done: with intentionality, integration, and an unrelenting focus on client impact. Our model isn’t built around transactions; it’s built around transformation.

We are in the people empowerment business, and the rest of our industry is in the wealth creation business. We just happen to use the same tools.

About Us

What WeOffer

beautiful view from the island towards the sea, small islets and a green slope, Saint Malo, France

Core Services & Fees

A full spectrum of financial planning, or components available a la carte: Public & private wealth management, iteration-based retirement planning, insurance & annuities, estate planning, advanced tax planning, business value acceleration consulting, business value acceleration & exit planning.

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Stunning scenery on the Cooper Coast of Waterford, Ireland

VFO Services

For qualified clients, access a fully integrated, fractional Virtual Family Office to further “delegate to elevate” through our team-based Proactive Planning Platform.

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Niche Specialties

Command your financial outcomes better with a team of deep expertise for: expats, professional & NIL athletes, owner-operator business owners, hunting & outdoor businesses, retirees, and values-based investors.

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